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Denise Coates is one of the highest paid executives in the world. Picture: Alex Severn/Bet365/PA WireSource:AAP

Denise Coates CBE (born 26 September 1967) is a British billionaire businesswoman, the founder and joint chief executive of online gambling company Bet365. Early life; Business career; Bet365; Denise Coates Foundation; Personal life; Honours and awards; References; In October 2019, Forbes magazine estimated her net worth at $12.2 billion. 2 In 2018, Coates was paid a £323 million. More than half of the Bet365 goldmine is owned by Ms Coates, who with her husband, Richard Smith – also a Stoke director – recently adopted four young children from the same family.

Denise Coates is richer than the prime minister of England and even Richard Branson himself.

Coates

And last year, she paid herself a whopping £265 ($A466) million slice out of her company’s £525 ($A923) million profit.

According to Metro, the billionaire boss of online gambling company Bet365 was earning the equivalent of almost £726,000 ($A1.2 million) per day in 2017.

She smashed her own record made the previous year, when she earned £217 ($A381) million.

Recently filed accounts also revealed this year, she’s scored a £220 ($A386) million salary plus an extra £45 ($A79) million in dividend payments, making her the wealthiest British director and one of the highest-paid executives on the planet.

The Guardian reports her salary is more than 1300 times higher than the UK prime minister’s.

But despite that staggering fortune, Ms Coates is relatively unknown in the UK and around the world.

Richard Coates Facebook

Ms Coates, a former betting cashier who previously worked for her father’s betting company, started Bet365 in 2001 in a temporary building in a car park after graduating from Sheffield University with a degree in econometrics and buying the Bet365.com domain on eBay for £19,000 ($A33,417).

Local government seeks to play role in pokies reform at state election...

Local government seeks to play role in pokies reform at state election

Today, along with brother John and father Peter, the family has an estimated net worth of £5.8 billion thanks to the soaring popularity of online gambling.

But Ms Coates’ massive wealth has attracted its fair share of controversy.

High Pay Centre director Stefan Stern told The Guardian last year the mother of five’s pay was a “ridiculously massive sum of money” — especially because it was earned from the suffering of many, given the high rates of gambling addiction around the world.

“When a business is making its money in a way that causes a great deal of concern about its level of social responsibility it is even more unacceptable to see someone extracting this amount of wealth while so many people are left as victims in the wake of its business operations,” Mr Stern said.

Denise Coates is richer than Richard Branson. Picture: Alex Severn/Bet365/PA WireSource:AAP

“Business does not operate in isolation from society.

“They shouldn’t be able to get rich while effectively creating massive social problems for the rest of us, who have to pick up the bill for the social cost of people broken by their commercial success.”

Social media was also flooded with comments from people slamming Ms Coates and her wealth due to the suffering caused by gambling.

Of course Denise Coates is taking advantage of vulnerable people.
What do people think is being sold by gambling operators? It’s all based on her customers losing & some losing everything including their last breath.#bbcqt

— Matt Gray (@mattgrayc64) November 22, 2018

Denise Coates is just the latest in a long line of people taking advantage of those of us who are so inclined to gamble.#bbcqt

— Stuart Ward (@StuartW23344061) November 22, 2018

#bbcqt Denise Coates £265million salary is 10 times more per year than the entire gambling industry spends on treating addiction. Gotta love ethical Capitalism.

— BTN (@APJ51) November 22, 2018

Australia has a particularly strong love affair with gambling — in 2016-17, we spent a collective $23.694 billion on it, according to state government data.

More than half of that figure was spent on the pokies in pubs and clubs across the country, prompting Alliance for Gambling Reform spokesman Tim Costello to claim: “Gambling in Australia is the equivalent of guns in America”.

Richard Coates Aia

“The gambling industry has captured politics really in the way the National Rifle Association does in America, so we aim to reform that,” Mr Costello told the BBC late last year.

While controversy rages over Ms Coates’ fortune, the 51-year-old chooses to live a quiet life away from the spotlight in a farmhouse in Cheshire, England with husband Richard Smith and their five children, four of whom were adopted from the same family in 2014.

She is known to drive a luxury Aston Martin with personalised number plates which bear her initials.

She is not active on social media and rarely gives media interviews, although she has been honoured for her service to business and the community as well as being named as one of the most powerful women in the UK.

In 2012 she established the Bet365 Foundation, later renamed the Denise Coates Foundation, which has donated more than £100 ($175) million to charities such as Oxfam.

Continue the conversation @carey_alexis alexis.carey@news.com.au